I’m Ashley Fryer – a baker, blogger, writer, PR professional, and long term devotee of gin. I edit the food and lifestyle blog, Peach Trees and Bumblebees and I co-edit the food website, The Greedy Girls. I am fond of anything that has more than 300 calories in it, especially if it’s nutritionally redundant, and I consider cake to be a woeful omission on Maslow’s Hierarchy of Needs.

I am an experienced in house PR professional at a leading health charity, though please don’t ask me to spell ‘defibrillator’ after a glass of wine. I am passionate about communication, particularly through social media, so if you are looking for some advice then please get in touch.

Thanks for dropping by and welcome to my oft neglected website.